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New Blood

Daan de Raaf joins J. Walter Thompson Amsterdam

Written by J. Walter Thompson Amsterdam on May 1 2015 - 2 min read

Daan (46) joins us from Dare! Strategy, his own Brand Consultancy which he founded in 2014. Prior to that, he was Strategy Director at DDB Tribal Amsterdam. Daan will lead the Strategy competence within J.Walter Thompson Amsterdam’s Think department and will help to implement the changes the agency started in 2012. His background as a Change Management Consultant will certainly come in useful.

In 2000 he completed his doctoral thesis Protecting brands: how to respond to adverse brand publicity and then worked as a management consultant in the field of change management for more than five years. His role at DDB Tribal Amsterdam brought him back to the field of brands and communication.

Daan is also still involved with the world of academia. He teaches a series of lectures at the Erasmus University entitled Brand Storm, is a guest speaker on various academic subjects and is involved with a wide range of research projects.

‘J.Walter Thompson Amsterdam has a momentum, and is looking for solutions for the challenges faced by communications agencies. The conviction that change is needed and the willingness to experiment and to learn are enormously appealing to me. I am keen to be a member of this group of people and to work together towards an agency that is able to unleash the full power of creativity for its clients.’

— Daan de Raaf, Executive Strategy Director J.Walter Thompson Amsterdam


With Daan, we have chosen someone who has proven he is able to give direction to brands and their business, and to help them achieve growth. But also someone who is able to shape the strategy competence within Think, and the wider development of strategy as a discipline. I very much look forward to working together.’

— Bas Korsten, Executive Creative Director J.Walter Thompson Amsterdam

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