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J. Walter Thompson Amsterdam and BMW create new campaign BMW i3

Written by J. Walter Thompson Amsterdam on November 19 2014 - 2 min read

J.Walter Thompson together with BMW just launched this new BMWi3 campaign for The Netherlands, featuring a 30’’ TVC with online support.

The story behind the new BMW i3 is extraordinary. Starting with the production process which is fully powered by wind energy, a body constructed from carbon and the use of unique materials such as eucalyptus wood, renewable natural fibres and olive leaf extract.

A fully electric car, without compromise. In all aspects, new and exhilarating. But one thing never changes. It drives like a BMW. More than enough reason for BMW to create a commercial to share this exceptional story with the Netherlands.

Written by
  • J. Walter Thompson Amsterdam

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