J.Walter Thompson wins government mini-competition Democracy (election campaigns). The chosen strategy is based on the insight – from recent scientific research – that people can be effectively motivated to vote, from an altruistic motivation.
“We are delighted that we are in a position to design the campaigns for democracy and elections, in partnership with the Ministry of Internal Affairs and the Press and Communication Service, and can thereby contribute towards a well-functioning democracy.”
— Ralph Wisbrun
J. Walter Thompson Amsterdam