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J. Walter Thompson Amsterdam wins government account "Democracy"

Written by J. Walter Thompson Amsterdam on August 17 2015 - 1 min read

J.Walter Thompson wins government mini-competition Democracy (election campaigns). The chosen strategy is based on the insight – from recent scientific research – that people can be effectively motivated to vote, from an altruistic motivation.

“We are delighted that we are in a position to design the campaigns for democracy and elections, in partnership with the Ministry of Internal Affairs and the Press and Communication Service, and can thereby contribute towards a well-functioning democracy.” 

— Ralph Wisbrun

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