From 1 July, Marcel Hartog (48) will move from Publicis to J.Walter Thompson Amsterdam on Leidseplein, to form the creative leadership of the Think department together with Bas Korsten, as Executive Creative Director.
After starting his career in media planning and market research at VNU, Hartog chose for the creative industry, at Result DDB, PMSvW and N=5 respectively. For the past eight years, he was the ECD at Publicis where he created prizewinning campaigns for clients including the Dutch Army, Randstad, SIRE, vanAnaarBeter, Dutch Victim Support Fund, Bloemen.nl, PostNL, ALS Foundation, Renault and Mauritshuis.
"Marcel is not only one of the best creatives of the country, he has also proven that he is able to help big brands find a clear direction, and distinguishing identity. Beyond this, Marcel is someone together with whom I can realise the far-reaching ambitions of J.Walter Thompson Amsterdam. I very much look forward to working together."
— Bas Korsten, ECD JWT Amsterdam
J. Walter Thompson Amsterdam