TV - Film
ING x Apple Pay
ING was the first bank in the Netherlands to introduce Apple Pay. Since June 2019 the only thing you need in order to pay is your iPhone or Apple Watch. But how could we successfully launch a feature that is so close to the local norm: contactless payment by card?
Your iPhone is one of the few things that’s always within reach. Whoever you are, wherever you are. Just pull it out of your pocket and it’s there. Ready for action.
Therefore we magnified the fact that you only need one hand to pay with Apple Pay. Literally. Even if you have - let’s say - a hand puppet on one hand, you still have the other hand free to pay. Super fast and super easy. Even in comparison with contactless payment by card.
Thanks to the campaign the amount of people that switched to Apple Pay was extraordinary. And in the meantime Apple Pay has become the local norm of paying in the Netherlands.