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Online Film

Pay with views

A new digital currency for Opel
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Online Film

Pay with views

A new digital currency for Opel

To underline the innovative character of the Opel online editions, we allowed people in the Netherlands to buy an Opel online edition model with views for YouTube test-drive videos promoting the models. 


  • Opel

  • Online Film

  • Automotive

  • Apr 2017

01.

Idea

Views are quite literally worth money.  So we helped Opel to one step further by turning views into a viable currency by asking normal people in the Netherlands to film their Opel test drive, upload it onto YouTube, promote their video heavily and then use those views to buy a brand new Opel Online Edition model.

02.

First ever car bought with views

Yuri Schuurkes cashed in his views at his local Opel dealer and drove away with a Opel Astra online editon.

03.

Results

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