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Campaign

PLUS Summer

The universal language of food
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Campaign

PLUS Summer

The universal language of food

This insight sets the scene for our new TV commercial for Dutch supermarket PLUS. The film follows the story of Ismail, a Syrian boy from a refugee family. At his new school he befriends Lucas, who introduces him to Dutch food in all its glory.

True Dutch delicacies are presented - and tasted with varied success - including familiar favourites like pickled herring with raw onions, toasted cheese and ham sandwiches (sans ham for Ismael), and the classic deep-fried meat snack, the ‘bitterbal’.

  • Plus

  • Campaign

  • Consumer Goods

  • Sep 2018

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