The universal language of food
This insight sets the scene for our new TV commercial for Dutch supermarket PLUS. The film follows the story of Ismail, a Syrian boy from a refugee family. At his new school he befriends Lucas, who introduces him to Dutch food in all its glory.
True Dutch delicacies are presented - and tasted with varied success - including familiar favourites like pickled herring with raw onions, toasted cheese and ham sandwiches (sans ham for Ismael), and the classic deep-fried meat snack, the ‘bitterbal’.