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School for Justice

19 girls with furious determination
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School for Justice

19 girls with furious determination

School for Justice, an educational institution, opened in India on 6 April, 2017. The School for Justice has a bold aim: to counteract the injustice of child prostitution by educating girls rescued from child prostitution to become lawyers and public prosecutors with the power to prosecute the criminals that once owned them.

  • Free a Girl Movement India

  • Crossmedia

  • Charity

  • Apr 2017



Free a Girl movement asked us to come up with an ad campaign to raise awareness of child prostitution in India. When we found out that hardly any of the criminals responsible for these crimes are punished - in 2015 there were 1.2 million girls in forced prostitution vs. 55 cases that led to convictions - we realised that a ‘normal’ ad campaign wasn’t going to cut it. We needed to go beyond the brief and think of a more fundamental approach. A tv ad only runs for a few weeks. We wanted an idea that would last for the next decade.


School for Justice is a school where the victims of child prostitution are taught law, thus empowering them to prosecute the criminals who once owned them.


How we did it

The idea of the School for Justice was born 1.5 years ago. We worked closely together with the Free a Girl Movement India to bring the school to life. The School for Justice is both a physical school and an educational programme. We are collaborating with one of the best law universities in India to ensure the highest level of education. The School for Justice opened on 6 April 2017 with the first class of 19 girls. And we are already busy with actively preparing for the class of 2018.


The Opening

On 6 April, 2017 the School for Justice officially opened with a press conference in Mumbai. The School for Justice’s first students, legal expert Meenakshi Arora, Ambassadors Mallika Sherawat and Abhay Mokashi, Free a Girl Movement CEO and campaign manager Francis Gracias and spokespersons Tapoti Bhowmick and Pinaki Sinha all participated in the press conference.

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